Attention Sellers – I have a strong background in selling properties via an extensive marketing plan. The following chart helps to explain some of my techniques. Remember to also check out the link describing the importance of Quality Photographs and my Online Marketing techniques.
I believe that it takes a lot of promotion to sell a home. Consequently, my marketing plan always includes most if not all of the following offline activities:
Home Preparation – One of the first and most important services I provide is to prepare your home for the market. Houses sell faster and for more money when they are in great condition. My Team includes a network of vendors ready to make repairs, improvements and/or upgrades.
Staging – There are 2 styles of staging.
- I help to prepare your home to “Show-Ready” condition buy using your own furniture.
- I bring my own staging materials (furniture) to your vacant home to again, make it “Show-Ready”.
Pictures, Pictures, Pictures – I’ve invested in $1,000′s in top of the line photographic equipment so I can personally shoot the homes I represent. I stage the home 1st and then begin the photo shoot. If additional shots are needed, (i.e. sunny day vs rainy) I can come back at any time. I also can get the photos that I know will promote your house to the best advantage on the internet.
Real Estate Book Advertising – 33,000 of these books are created every month and placed in nearly 800 locations in the northend. Buyers love to look through this digest. That’s why I have a 2-page advertisement in every issue. By using the 800 contact number, my listings get a ton of activity 24-Hours a day!
24-Hour Recorded Information – Each home I list is assigned an extension number that can be accessed through my personal 800 phone line. That means any buyer can pull one of your flyers and call the toll-free number and get a walking tour of the home 24-hours a day!
Open House – I’ve had a lot of success with holding homes open at least on Sundays and sometimes Saturdays and Tuesdays. I like to stay longer than normal because I tend to attract good buyers who don’t want to quit at the standard 4:00pm time. I also use from 6-11 signs helping to draw in more buyers that are looking in the areas close to the open.
Mailings – I send postcards within the neighborhood of a new listing to attract the attention of local owners that might know someone who’s looking for a home in the area. I also mail to approximately 2000 homes in the Richmond Beach, Richmond Highlands and Innis Arden neighborhoods. I include a list of homes for sale in that monthly newsletter.
Signage & Flyers – Real Estate signs always look the most professional, so I make the flyers in the box and in the house as attractive as possible. Lots of color, lots of photos. The objective is to create a quality promotional piece that will remind the buyer of the quality of your home. I also find that a buyer will keep the best looking flyers longer.